vendredi 1 avril 2022

Paid ads in real estate in China

Leading Chinese search engine company Baidu has led a $50 million financing round for Anjuke, a major real estate marketplace in China. Anjuke, which was founded in Shanghai in 2007, provides a platform that connects property buyers, homeowners and real estate agents to buy and sell secondhand properties online.


Anjuke last year also launched Haozu.com and Aifang.com to expand to property rental and new property sales, respectively.

source https://techcrunch.com/2011/03/08/baidu-leads-50-million-funding-round-for-chinese-real-estate-marketplace-anjuke/

The company currently boasts over 800 employees in 20 offices, and offers its service in 20 Chinese cities. Anjuke in a press statement says it will use the additional capital to invest in geographic expansion and R&D.


Matrix Partners China, which is affiliated with U.S.-based venture capital firm Matrix Partners, also participated in the round. Anjuke has raised $72 million to date


Given the incremental growth of mobile users, Baidu will certainly continue to invest heavily in its mobile ecosystem in order to bring a better user experience. This provides a lucrative opportunity for marketers to reach a wider and more engaged audience base.

https://marketingtochina.com/guide-baidu-ppc-advertising-china/

To put it simply, Baidu is a step you can’t skip in China. 75% of all first-stage research is conducted based on this search engine. However, to have effective advertising campaigns on Baidu, you need to use Mandarin Chinese keywords, we can help you with this task.



Baidu’s User Demographic

Baidu’s traffic is all search-based, you tend to have a very qualified set of users who are seeking for information extensively. PPC is one side of reaching out to this audience whilst SEO (Search Engine Optimization) is also a major part of Baidu’s success.




dimanche 19 décembre 2021

The Chinese property market in 2022 (Full analysis)

 The debt problems of a Chinese property developer have now reached a critical artery of China's industrial engine, the steel sector. This has started to ripple out to other crucial parts of the second-largest country in the world.

Chinese property

Policymakers should be aware of the growing balance-sheet crisis at real property firms. A swing in fortunes in the steel industry could have serious repercussions on China's economy. Cement, glass and household appliances are all susceptible to falling demand.


Steel prices have fallen from record highs earlier this year, due to less demand from construction activities. Share prices of steelmakers have also been affected.


Steel's keen sensitivity to changes in construction and manufacturing makes the company a key indicator of China's economy. The slowdown has begun to show signs since the second quarter. The steel firms are large employers and support a huge supply chain.

In China real estate market is complicated and changing explained this lawyer in China.



Real estate developers in China

Real estate developers are reducing investment in steel operations to save cash in a sector that is being squeezed by tighter borrowing rules. This has engulfed many indebted companies like China Evergrande Group.


"We usually stockpile steel products in winter for relatively low prices, and then sell them after the new-year holidays when consumption resumes." We are holding back this year," stated Qi Xiaoliang (a Beijing-based steel trader).


He said that there is still uncertainty in the 2022 real estate market and that the situation will not be completely reversed for six to twelve months.

source


The property market suffered a further blow in the last quarter of 2021. Unease in the sector caused a shakeup in buyer sentiment. In November, unsold housing stock reached a five year high in China's 100 largest cities.


In 2022, demand for houses is expected to decrease further, which will impact downstream producers of household products.


Another construction material, cement production, fell by around 16percent in September-November compared to the same period between 2017-2019. In recent months, there has been a drop in demand for earth excavators.


You can also see the wider spillover effects of the property slump elsewhere. For example, the monthly output of refrigerators in the appliances industry has been declining from May to November, on an annual basis.

source

The debt problems of a Chinese property developer have now reached a critical artery of China's industrial engine, the steel sector. This has started to ripple out to other crucial parts of the second-largest country in the world.


Policymakers should be aware of the growing balance-sheet crisis at real property firms. A swing in fortunes in the steel industry could have serious repercussions on China's economy. Cement, glass and household appliances are all susceptible to falling demand.


Steel prices are already down from record highs earlier this year, due to lower demand from construction activities. This accounts for more than half of the metal's total consumption. However, steelmakers' share prices have been hit.


Steel's high sensitivity to changes in construction and manufacturing makes the firm a key indicator of China's economy.


To save cash in a sector that is struggling to meet steel production, real estate developers have slowed down investment in projects in order to preserve cash. Most notably China Evergrande Group (3333.HK).. read more


"We usually stockpile steel products in winter for relatively low prices, and then sell them after the new-year holidays when consumption resumes." We are holding back this year," stated Qi Xiaoliang (a Beijing-based steel trader).



China's property


China's outlook for property could improve over the coming months, but there are two things that must occur in order for the sector to recover, an analyst told CNBC Friday.


Logan Wright, director, China markets research at Rhodium Group, stated that stabilizing property sales and allowing more access to Chinese funds could help boost the real estate industry in China.

source 



"Conditions are clearly emerging for a more positive outlook for the Chinese real estate sector, the economy as a whole and for implications for risk asset management."


He said that there is still uncertainty in the 2022 real estate market and that the situation will not be completely reversed for six to twelve months.


The property market suffered a further blow in the fourth quarter of 2021. Unease in the sector caused a shakeup in buyer sentiment. In November, unsold housing stock in China’s 100 largest cities reached a five year high. Read more


In 2022, demand for housing is expected to rise further, which will impact downstream producers of household products. Read more


Another construction material, cement production, saw a 16% drop in September-November year on year. It was also lower than the same period between 2017-2019. In recent months, there has been a drop in demand for earth excavators.


You can also see the wider spillover effects of the property slump elsewhere. For example, the monthly output of refrigerators in the appliances industry has been declining from May to November, on an annual basis.


China Beige


According to data from China Beige Book International and other sources, bank credit is being extended to property firms at an even higher level than during any period in the second or third quarters. Mortgage lending increased to 200 billion Yuan ($31bn) in October, compared to 150 billion yuan ($23.5bn) in the previous month.


Officials in Chengdu (the capital of Sichuan's southwestern province) are speeding up approvals for property loans and home sales. They also ease restrictions on the use of proceeds from presales. Some cities have relaxed rules regarding land parcel sales in response to cash-strapped developers who are reluctant to bid for land.


They are likely to keep following their policy to cool the real estate market. However, regulators have indicated that banks are likely to loosen credit control after they indicate that excessive reactions to policies are the cause of the slowdown.

China's realty sector

Officials have described China's realty sector as a threat to economic stability. It accounts for 25% of China's economy. China is home to eight of the 10 largest property developers worldwide. Beijing knew about the danger of overleveraging long before Evergrande's debt crisis sent investors reeling.


Beijing started restricting borrowing in August 2020 with the "three redlines" policy. This stipulates that developers who are looking to refinance must have a 70% ceiling on liabilities to assets (exempting advance proceeds from contracts), a 100 percent cap on net debt and equity, and a cash to short-term borrowing ratio of no less than one.

https://www.chinawhisper.com/top-10-of-chinese-real-estate-firms/



These restrictions have led to a decline in house prices, house sales, and new construction this year. Real estate investment growth, which was 38.3 percent at its peak in January, fell to 21.6 percent, 10.9 percent, and 7.2 percent respectively in October, April, July, and July.


Qazi stated that "the former growth model, which was high in debt, high investment and high growth, is no longer viable." "Beijing realizes it must shift to a more sustainable model that will allow for slower growth.


Qazi stated that Beijing seemed to be flexible in its approach to restructuring the sector.


He said that Beijing is working with the local governments of 200 cities in which Evergrande still has unfinished projects. "They are creating task forces to assess the condition of these unbuilt properties, and transfer them to new development so Chinese households receive what they have paid for." The government has adopted a flexible policy in relation to leverage by allowing the developers to keep the outstanding debt from these properties off their balance sheets.


mercredi 10 juin 2020

3 Chinese Ladies that made $20Billion in real estate

Together, the country's top female-owned tycoons are worth nearly $ 20 billion, and each has taken a different path to becoming one of China's richest people. For some, real estate was a family business, while others started from the bottom and reached the top. Here is a brief introduction to these four multi-million dollar real estate. source 


Yang Huiyan -


Finishing 15th on China's rich list, Country Garden's Yang Huiyan was only behind Wang de Wanda and Xu Jiayin of Evergrande (Hui Ka-yan) among the country's real estate billionaires. She has a net worth of $ 7 billion. The 35-year-old woman serves as the developer's vice president and is also its largest shareholder after her father, Yang Guoqiang, transferred 70 percent of her properties to her in 2007, just before the inclusion of Country Garden in Hong Kong.

The Ohio State University student has been active in her father's company since 2005 when she joined the firm as a purchasing manager. She is married and, although not much is known about her husband, it was reported that the two met on a blind date. One of Country Garden's most notable projects is the $ 121 billion Forest City development in the Iskandar region of Malaysia.

Wu Yajun - Longfor Properties


Once known as the richest woman in China, an expensive divorce in 2012 saw Wu Yajun fall on the list. This year, the co-founder and president of Longfor Properties, which is listed on the Hong Kong Stock Exchange, is ranked 42nd on the Chinese Rich List and is the third-richest woman in the Chinese real estate industry with wealth net of $ 4 billion.

It's safe to say that Wu's trip to real estate was due more to chance than passion. She earned a degree from the Department of Navigation Engineering at Northwest China Polytechnic University. She then went on to work as an editor for a newspaper belonging to the Chongqing Municipal Government Construction Office before starting Chongqing Zhongjianke Real Estate, later renamed Longfor Properties, with her then-husband in 1995.

Zhang Xin 


Among China's best-known businesswomen Zhang Xin leads the Soho China property developer with her husband Pan Shiyi. Forbes places Zhang's net worth at $ 3.2 billion, which is good enough for 62nd place on the wealthy list. The only girl in the factory has become an entrepreneurial celebrity in recent years, but her high profile has not saved SOHO from the painful struggles in the country's changing property market. "She is super famous, and super beautiful " explain Kris an expat in China 
SOHO sold a commercial project in Pudong and listed three Shanghai office buildings for sale in 2016, as the company continues to miss revenue targets after a change from its previous strategy of building office properties to sell as individual units. to small investors.







samedi 11 avril 2020

How to lure Chinese real estates Investors

How to attract these rich Chinese real estates Investors? that s great questions no? 







Other estimates put China's international real estate investment at $ 33 billion in commercial and residential property in 2016, up 53% from 2015. Sue Jong, chief operating officer of Juwai.com, a subsidiary Juwai IQI said most Chinese buyers are "average" Chinese mom and pop looking to invest overseas

Are you a property owner, real estate developer, agency or agent and wonder how to find investors in China? Are you eager to tap the potential of the world's largest economy with a GDP (PPP) of over $ 25 trillion?



We have all the answers you need! In this week's Tenba Group blog article, find 8 insider tips on how to find Chinese investors for your real estate project. Use the potential of your development project - whether it is an apartment or a residential house, a commercial building or a piece of land!



Investing abroad for Chinese is risky



More than 800 million Internet users in the country make China the largest online community in the world. Combined with China's annual GDP growth rate of more than 6%, China is one of the most attractive markets in the world.



So why not consider this market when looking for investors for your real estate project? Ideally, you start to think and find investors for your project before or at the beginning of your development.



Now, if you are considering marketing your investment opportunity to Chinese real estate investors, in particular, you need to understand Chinese consumers first. Good news! You're in the right place for marketing advice in China!



Find out how to target Chinese buyers and the Tenba Group's top 7 tips for doing business in China.



How to find investors in China for your real estate project



Without further ado, let's get started, so you can find Chinese investors! Start your strategy to enter the Chinese market today! While physical promotions, such as fairs and exhibitions, have great relevance in China, we focus on online promotion