Leading Chinese search engine company Baidu has led a $50 million financing round for Anjuke, a major real estate marketplace in China. Anjuke, which was founded in Shanghai in 2007, provides a platform that connects property buyers, homeowners and real estate agents to buy and sell secondhand properties online.
Anjuke last year also launched Haozu.com and Aifang.com to expand to property rental and new property sales, respectively.
The company currently boasts over 800 employees in 20 offices, and offers its service in 20 Chinese cities. Anjuke in a press statement says it will use the additional capital to invest in geographic expansion and R&D.
Matrix Partners China, which is affiliated with U.S.-based venture capital firm Matrix Partners, also participated in the round. Anjuke has raised $72 million to date
Given the incremental growth of mobile users, Baidu will certainly continue to invest heavily in its mobile ecosystem in order to bring a better user experience. This provides a lucrative opportunity for marketers to reach a wider and more engaged audience base.
https://marketingtochina.com/guide-baidu-ppc-advertising-china/
To put it simply, Baidu is a step you can’t skip in China. 75% of all first-stage research is conducted based on this search engine. However, to have effective advertising campaigns on Baidu, you need to use Mandarin Chinese keywords, we can help you with this task.
Baidu’s User Demographic
Baidu’s traffic is all search-based, you tend to have a very qualified set of users who are seeking for information extensively. PPC is one side of reaching out to this audience whilst SEO (Search Engine Optimization) is also a major part of Baidu’s success.
